A couple of tweets from @woolleyandco alerted me to some interesting posts on their blog: Andrew Woolley has it spot on about Baroness Deech’s curiously reality-detached approach to humiliating divorce settlements (I think she means demeaning, but anyway). “You say humiliating, I say equality…”. Doesn’t scan but you get the point. And as for the post on Baroness Deech’s remarks about grandparents’ entitlement to financial recompense for their gratis childcare – well I’ve posted previously about the political expediency of pandering to grandparents rights organisations, and all I have to add is this observation: do we really want to go down this road? If grandparents are entitled to claim maintenance from their children who ‘take advantage’ of free childcare, will the parents be able to recoup that in later years for the care they will give the elderly grandparents? Or perhaps parents should be able to recoup their childcare costs from their children’s earnings in years to come? We could all do with acknowledging how much grandparents offer their children and their grandchildren, but their contribution is more than one dimensional – financial support, childcare, time and love. And isn’t the essence of (grand)parental love that it is voluntary?

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My own parents routinely take our son for a day a week, but whilst for them they are pleased to feel they have helped us out with childcare, we are pleased to ensure that they have some quality time with their grandson. We try not to rely on it as failsafe childcare, being sensitive to when they have something else they need to do that day, but we would want to keep up this special time with grandma and granddad even when we aren’t at work. For my son Monday is Ga-mma day. It’s not a transaction we could quantify with money. That would be demeaning. I do see the arguments for being able to claim working tax credits childcare element if a grandparent is giving up a large chunk of their week and is prevented from earning money through other work (although I also see the difficulties with it), but to create maintenance obligations between different tiers of family members just undercuts the whole notion of family helping family – politicians are obsessed with trying to strengthen the family and ‘mend’ society, reducing the family to a set of financial obligations or contracts is not going to help cement our society together or make our children happier.

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As a footnote, its heartening to see that what I would call a ‘marketing blog’ can still be an interesting read, and can contain some real and insightful opinion. If a blog is worth doing it has to contain some human input and not just be an endless stream of advertorial. Whilst Woolley and Co have clearly invested heavily in their online media marketing strategy, they are doing it well. So many other firms are doing it badly.