Much outrage at the idea of abortion ads on telly apparently. Would it be churlish to point out that

1. Abortion is legal in this country, and

2. 76% of people believe such adverts should be permitted?

.

I would have thought such ads will help to maximise awareness, giving women (and their partners) a fuller opportunity to explore and think through ALL of their options at the earliest opportunity and to ensure that a higher proportion of any abortions that are carried out take place earlier on in the pregnancy. I doubt there will be some subliminal message or hypnotic subtext that compels otherwise unwilling women to terminate their pregnancies. Abortion is a difficult topic and a regrettable outcome (even if sometimes its the ‘right’ outcome or the least worst option), but you can’t eliminate free choice or prevent people and services from operating within the law.