Sign of The Times

I have been wondering whether all my links in previous posts to articles on the Times website would disappear behind the impenetrable paywall on D day. The answer seems (for the moment) to be no – all links to old articles seem still to be good. Which is nice… But I suspect in the future I won’t be driving so much traffic their way by linking to material that is not free. It doesn’t make sense to me to rely on pay-for material in a free blog.

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I confess I’m not sure how I feel about the paywall. I have noticed that when I do decide to buy a paper paper these days I more often choose The Guardian than The Times (I used to read both albeit for different purposes / experiences). I don’t feel I want to pay for a paper copy of a paper (The Times) that won’t let me see its website. On the other hand, The Guardian, which I can view for free on my iphone through their excellent app, I am happy to buy from time to time. This is not entirely logical consumer behaviour, but for me at least the paywall thing appears to have affected my brand loyalty.

One thought on “Sign of The Times

  1. […] also interesting is her take on The Times paywall, which I have yet to fully grapple with, although I am going to have to do so in the next 29 days and […]

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